Weekly. No fluff. No gurus. Real ad breakdowns, creative psychology, and what's actually working, from someone running ads every day. For Shopify founders who want to understand why ads work, not just hope they do.
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Every issue picks one format that's working right now and breaks down exactly why. Not 'here's a good ad' but the psychology behind the hook, the structure that drives action, and what you can steal for your next campaign.
Hooks, angles, formats broken down properly. Not just 'this worked' but why it worked, what made it stop the scroll, and how to adapt the same thinking for your product and audience.
Platforms shift. Formats die. New ones emerge. Ad Junkies covers what's actually moving the needle right now, not recycled frameworks from 2021. If something stops working, you'll hear about it here first.
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I run Kliks and a handful of Shopify brands across Australia and Hungary. Everything in Ad Junkies comes from something I'm actually testing, running, or figuring out that week. No agency-speak. No borrowed theory. I've managed over $10M in paid ad spend across DTC brands, and I still write every issue myself. Just what's working, what isn't, and why.